Features of Circular Letter
Circular letter is one of the oldest types letter. This kind of letter originated in ancient time when people felt the necessity of circulating any message to a large number of people at a time in the same way.A well-drafted and persuasive circular letter should possess the following features or characteristics:
Wide publicity: One of the most important features of circular letter is that it makes wide publicity of information at a least possible time.
Method of drafting: Circular letter is very simple in nature. It is drafted in a simple language so that people of various sections can easily understand.
Attractiveness: Another dominant feature of circular letter is the attractive and distinctive presentation of message. In this letter, information is presented attractively so that it can convince the readers.
Conciseness: A well-drafted circular letter is always concise but complete. It expresses the message using the least possible words.
Courtesy: Since circular letter is conveyed to external parties, it presents information courteously. Circular letter is drafted by using polite and cordial language so that it wins the readers heart.
Persuasiveness: Circular letter is written in a persuasive and motivational way so as to influence the reader s decision in favor of the company.
Reader’s interest: Circular letter always focuses on the interest of the readers and presents trustworthy information.
Universality: The format, message and the wording of circular letter should be such that all concerned parties accept it.
Free from controversy: A business circular letter is free from political, religious, social or any other controversies.