Montreal-based Head announced today that it has raised $6.5 million ($5.1 million in US dollars) for additional seed funding. Co-founder and CEO Steve Desjarlais told me that the startup’s goal is to give retailers the opportunity to support greater automation and further personalization in their online customer interactions, while co-founder and CMO Etienne Merineau called it an “all-in-one customer Messaging Platform.”
Therefore, whether a customer is sending a message via Facebook Messenger, WhatsApp and Google’s business message or just email, Heyday brings all those contacts together to the dashboard. It then uses artificial intelligence to determine whether it is a customer service or sales interaction and automates basic responses if possible. Hey chatbots can provide order updates or offer products (it integrates with Salesforce, Shopify, Magento, Lightspeed and PrestaShop), then deliver the conversation to a human team member when needed.
There other platforms that combine customer service and sales, but at the same time, it is important to consider the two divisions as distinct and believe that a good service experience will drive sales in the feature. “We believe that new sales are helping,” he said. I truly believe that every single customer has a relationship with a brand that needs to nurture over time and that it will provide more value to the brand over time.”
Hey, found in 2017 and says it has doubled its recurring earnings compared to the last two quarters. Consumers are Decathlon, a good organization of French sporting, Danish fashion house bestseller to food and consumer product brand Dannon — Merineau noted that the platform has seen “bilateral in the box” and strong international growth. “Retailers who believe that [changes made by COVID-19] are temporary are in the wrong mindset,” he said.
“The new mantra of the future-forward brand is’ adapt or die ”. The brands obviously want to offer great service but they care about the bottom line. We help them kill two birds with one stone.” According to Crunchbase, the startup previously raised $2 million Canadian. This new round comes from existing investors Innovobot and Desjardins Capital. Merineau said the money would help Heyday”double the United States and the scale.”
