Elements of Business Communication
Business communication starts with the transmission of information related to business and ends with the feedback from the receiver. The sender transmits messages with a view to exchange understanding with the receiver. This understanding depends on positive from the receiver. In business, two way communications is always desirable as it ensures feedback from the receiver. However, the success of business communication depends on some aspects / elements. The elements are discussed in short below:
Two or more parties: Business communication must involve at least two parties. One party acts as the sender of message and another is the receiver of that message.
Meaningful message: The second important element of communication is message or information that the sender wants to communicate. Messages may take the form of feelings, wishes, attitudes, ideas, facts, information or any other perceivable matter. The messages that a sender wants to send, should he meaningful to the receiver.
Business related information: Information that the sender transmits should be related to business. Similarly, the feedback from the receiver should also be business based.
Media / channel: Channel or medium is a pre-requisite of communication. It is the means of transmitting message from sender to receiver. Communication media can be verbal and nonverbal. The verbal media may be of oral and written. Verbal media of communication includes telephonic conversation, fax, newspaper, books, journals etc. On the other hand, gestures, body language, facial expression etc. are the media of non-verbal communication. The sender must select appropriate media for successful communication.
Feedback: The final element of communication is feedback. It is the response or reaction of the receiver regarding the sender’s message. Feedback describes how the message is being interpreted by the receiver. It is regarded as the instrument for evaluating the success of communication process.
From the above discussion, we can say that business communication is a specialized part of communication that deals with the exchange of message relating to the business activities. Success of business and economic activities depends on effective communication and success of business communication depends on the above stated elements.
