The factors of the PESTEL analysis are the following:
Political factors
- Taxation policy;
- Trade regulations;
- Governmental stability;
- Unemployment policy.
Economical factors
- Inflation rate;
- Growth in spending power;
- Rate of people in a pensionable age;
- Recession or boom;
- Customer liquidations.
Socio-cultural
- Age distribution;
- Education levels;
- Income level;
- consumerism;
- Diet and nutrition;
- Population growth;
- Life expectancies;
- Religion;
- Social class;
- Expectations of society about the business.
Technological factors
- Internet;
- Ecommerce;
- Social media.
- Level of Automation
Environmental factors
- Competitive advantage;
- Waste disposal;
- Energy consumption;
- Pollution monitoring.
Legal factors
- Unemployment law;
- Health and safety;
- Product safety;
- Advertising regulations;
- Product labeling labor laws.
