Business

Importance of Personal Selling to Society Personal selling plays a very important role in the marketing of goods and services. It is an important marketing…

Sales promotion is the process of persuading a potential customer to buy the product. It refers to short-term incentives, which are designed to encourage the…

Classification of Communication Process Since information flows from one person to another in one-way or two-way dimensions, the process of communication may be different. Generally,…

Feedback is the essence of two-way communication. In two-way communication, the sender must wait for receiver’s response before deciding what to say next and how…

Steps or Elements of Communication Process The communication process refers to the steps through which communication takes place between the sender and the receiver. This…

Objections to Advertising In the proceeding sections, you have noted the merits and limitations of advertising. Though advertising is one of the most frequently used…

Personal selling involves an oral presentation of the message in the form of conversation with one or more prospective customers for the purpose of making…

Advantages of Personal Selling Personal Selling is a personal form of communication where direct face to face conversation takes place between the buyer and the…

Personal selling involves an oral presentation of the message in the form of conversation with one or more prospective customers for the purpose of making…

Communication Increase the Efficiency of Management Efficiency of managers and workers at all levels of organization mostly depend on effective communication system. Performing management functions…