Marketing

Sales promotion is the process of persuading a potential customer to buy the product. It refers to short-term incentives, which are designed to encourage the…

Objections to Advertising In the proceeding sections, you have noted the merits and limitations of advertising. Though advertising is one of the most frequently used…

Personal selling involves an oral presentation of the message in the form of conversation with one or more prospective customers for the purpose of making…

Advantages of Personal Selling Personal Selling is a personal form of communication where direct face to face conversation takes place between the buyer and the…

Personal selling involves an oral presentation of the message in the form of conversation with one or more prospective customers for the purpose of making…

Promotion in Marketing Communication Promotion is the marketing term used to explain all marketing communications activities and includes individual selling, sales promotion, public relations, direct…

Disadvantages of Advertising in Marketing Communication The following are the major limitations of advertising as a tool of promotion: Adds to Costs: An organisation has…

Advantages of Advertising in Marketing Communication Advertising, as a medium of communication, has the following merits: Mass Reach: Advertising is a medium through which a…

Advertising in Marketing Communication Advertising is a type of communication through mass media, the firm will usually pay for this type of communication. Advertising is…

Promotion Mix in Marketing Communication Promotion mix refers to the combination of promotional tools used by an organization to achieve its communication objectives. Various tools…