According to Crunchbase, businesses at all stages received investments totaling more than $329.5 billion in 2021. And the vast bulk of that money went toward just one thing: growth. I’ve held positions in a variety of growing industries, from a startup with Series An investment to the 30,000-person Uber. I’ve seen every growth job possible, along with their regular duties, fields of competence, and breadth. My understanding of how and when businesses should recruit in their early stages has been greatly improved by these experiences.
Common functions for growth, let’s begin by describing the growth verticals that are now most prevalent. With each of the aforementioned growth areas, almost every firm will ultimately require assistance. Sponsored social channels (Facebook, Instagram, Snapchat), as well as paid search channels, are managed and optimized by paid acquisition staff (Google, ASA).
Lifecycle necessitates the transformation of email, push, and text message receivers into users. The management of non-paid channels like social media and SEO as a whole is referred to as organic. Affiliate marketers establish partnerships with organizations that have specialized or broad audiences based on incentives.
OOH includes offline media initiatives including billboard and direct mail marketing. Last but not least, influencer marketers are experts at building connections and using content producers to grow a brand. Although these are the most typical growth positions, there are other growth specialities for goods, operations, streaming TV, and podcasts.
How to recruit, you must make sure that their CV doesn’t do all the talking once you’ve determined the sort of growth job you need. In order to understand how they view growth, it’s also a good idea to ask them questions unrelated to their area of expertise. Do they have a thorough knowledge of growth marketing and startup scaling? It’s essential to make sure they have a thorough knowledge of some of the subjects, such as incrementality and how testing will affect how resources are allocated. By no means is the list above complete; it is only one from which you might get ideas.