It is an undoubted reality that a company’s endurance does not depend upon its customers only, but a varied set of stakeholders like the government, political leaders, religious leaders, social activists, NGOs, media, etc. Hence, earning the fulfillment of these segments is also as vital as they add to the power of the brand by word of mouth.
The social apprehension adds to the potency of the brand. Corporate that embraced the cordial social values, have been successful in building powerful brand, and, ultimately, vigorous consumer affiliation. The region of corporate social fairness plummets under two wide categories. The issues such as the nutrition of children, child care, old-age homes, amelioration of hunger, offering aid to those pretentious by natural calamities, etc. needing immediate concentration with charitable perception, comes under the first category.
The issues that add to making society a pleasurable place to live in the long run may be grouped under the second category. Issues which comes under this category are well-being awareness and aid, education, ecological shield, women’s employment and empowerment, preventing unfair discrimination’s (on the basis of caste, community, religion, ethnicity, race, and sex), abolition of poverty through employment, protection of culture, values, and ethics, part to research, etc.
