Polestar, a Swedish electric manufacturer, has gone a long way since its motorsport roots. The Volvo spin-off, according to CEO Thomas Ingenlath, is just getting started. During a presentation in New York on Thursday, Ingenlath and members of the automaker’s executive team put out a three-year plan for Polestar, which included an aggressive sales goal and a sneak glimpse at the company’s next electric car.
As he began his presentation to the media, Ingenlath stated, “Cars are a very highly emotional affair.” The plan’s fundamental goal is to introduce three new cars by 2024, increase sales to around 290,000 units, and do so in new markets spanning Europe and Asia Pacific. The company’s basic principles of design, sustainability, innovation, and customer interaction are the cornerstones for its expansion.
Polestar reaffirmed its ambition to build a carbon-neutral automobile by 2030 during the occasion, emphasizing the importance of sustainability. This will be contingent on a variety of minor and large sustainable measures, ranging from the use of recycled materials to a shift in Polestar’s supply chain operations.
We don’t know much about the impending Polestars 3 and 4, but Ingenlath assured that development on both was underway, even giving a teaser photograph of the 3 to whet EV fans’ appetites. The all-electric SUV will manufacture in America, especially in Charleston, South Carolina.
Along with being constructed in a climate-friendly manner, the Polestar 3 will be outfitted with gear from lidar developer Luminar and Nvidia-sourced CPUs to allow its sophisticated driver assistance system to drive itself on roads, but this feature isn’t expected to be available at launch.
The Polestar 4 marketed as a luxury sport SUV “Coupe,” with a more rakish fastback look, according to the teaser visuals exhibited at the presentation. Polestar has also cited the Porsche Cayenne and Macan as price-point benchmarks for the 3 and 4, implying that these rivals are also setting the bar for the degree of luxury and performance that both cars seek to compete.
Surprisingly, the automobile about which we know the most is the farthest away: the Polestar 5. The Precept Concept will be fully produced as the fifth Polestar, a four-door luxury sport GT, it was just confirmed. The Precept, as it exists, is a tangible pronouncement of Polestar’s future, and it will shape future SUVs as well.
The surge from 29,000 to 290,000 units sold in three years, as well as Polestar’s increased presence may seem frightening, but Ingenlath is unconcerned. “From now on, Polestar is all about expansion.” We will probably learn more about the Polestar 3 sooner rather than later, given that manufacture already begun.