Offensive strategy is a type of corporate strategy that consists of actively trying to pursue changes within the industry. Offensive business strategies involve taking proactive, often aggressive action in the market. It, therefore, refers to those strategies that companies adopt to stay ahead of the competition rather than react to the competition.
Companies that are managed as offensive competitive generally invest heavily in technology and Research and Development (R& D) in an effort to stay ahead of the competition. This action can be focused directly at competitors or aimed at securing market share regardless of the existing competition. A classic example of an offensive business strategy is direct, head-to-head competition.
Objectives of offensive strategies:
- To maximize the sales
- To destabilize the current market leader
- To acquire market share.