Snack, a video created with a young generation in mind, is the first mobile dating app, General ZJ, to expose itself to investors. The startup today announced the launch of its own General Z Syndicate on AngelList, which will allow members of the General Z community, influencers, creators and others to safely participate in the company’s upcoming $2 million securities along with other funds and angel investors. In February the company announced $3.5 million in seed funding for its modern, tic-tac-toe dating app, where users post videos to a feed that others like to match.
Snack believes that videos allow users to better display their interests and lifestyles, as well as show their personalities in a way that static images can’t. When two people like each other’s videos, they are invited to message each other directly. The experience is a lot like being involved with a tick that is made for dating. In fact, Snack is one of the first apps to accept TikTok’s new login SD for third-party applications, giving Snack users the ability to reshape their TikTok videos on their dating profiles.
Snack founder Kim Kaplan, who has a history in the dating app market, has previously led a lot of fish products, marketing and earnings, which he later sold to Match Group in 2015 for $575 million. “If you think about lots of fish, we really started with Google SEO,” Kaplan explained. “Then you had Zoosk and Badu, which was the beginning of Facebook – when it was really the first platform and it was easy to get traffic from here. Then you got Tinder and Bumble, which was launched from the first mobile. They were the first application and through mobile design we designed and built mobile considering the rest of what was desktop,” he said.
“And I now fundamentally believe that the right opportunity is the distribution of ticks, as well as influencers. I think the combination of TikTok as a new distribution channel is going to be a huge opportunity – and that’s what we’re trying to achieve, “Kaplan said. In the long run, the snack is likely to grow beyond the young, General Z demographic. Meanwhile, the app is attracting users in the early 20s and 30s, thanks to its tick-tock relationships. However, as the tick gets older naturally, so will the snack. Snack began fundraising in September last year, then hired the team, created the app and launched it in late February.