Commonly used Sales Promotion Activities
Rebate: Offering products at special prices, to clear off excess inventory. Example, a car manufacturer’s offer to sell a particular brand of car at a discount of $1000 for a limited period.
Refunds: Refunding a part of the price paid by the customer on some proof of purchase, say on the return of empty foils or wrapper. This is commonly used by food product companies, to boost their sales.
Discount: Offering products at less than list price. Example, a shoe company’s offer of ‘Discount Up to 50%’ or a shirt marketer’s offer of ‘50+40% Discount’.
Instant Draws and Assigned Gift: For example, ‘Scratch a Card’ or ‘Burst a Cracker’ and instantly win a Refrigerator, Car, T-shirt, Computer, with the purchase of a TV.
Product Combinations: Offering another product as the gift along with the purchase of a product, say the offer of a pack of ½ kg of rice with the purchase of a bag of Atta (wheat flour).
Quantity Gift: Offering extra quantity of the product commonly used by the marketer of toiletry products. For example, a shaving cream’s offer of ‘40% Extra’ or A Hotel’s offer of “Take a 2 Night 3 Days Package At the Hotel and Get an Extra Night Stay At Just $ 100” or ‘Buy 2 Get 1 Free’ offer of a marketer of shirts.
Lucky Draw: For example, the offer of a bathing soap to win a gold coin on lucky draw coupon for free petrol on the purchase of the certain quantity of petrol from given petrol pump or lucky draw coupon on the purchase of easy undergarment and win a car offer.
Sampling: Offer of the free sample of a product, say a detergent powder or toothpaste to potential customers at the time of launch of a new brand.
