Importance of Personal Selling to Businessmen
Personal selling plays a very important role in the marketing of goods and services. The importance of personal selling to businessmen, customers and society.
Importance to Businessmen
Personal selling is a powerful tool for creating demand for a firm’s products and increasing their sale. The importance of personal selling to a business organization may be described as follows:
(i) Effective Promotional Tool: It is an effectual promotional tool in the hands of the businessman for increasing sales. Salesman provides information about the different features and advantages of his product as well as about market developments.
(ii) Flexible Tool: Personal selling is more flexible than other tools of promotion such as advertising and sales promotion. The sales presentation is adjusted according to the requirements of the customer.
(iii) Minimizes Wastage of Efforts: Personal selling involves minimum wastage of efforts as compared to other tools of promotion. This helps the business persons in bringing economy in their efforts.
(iv) Consumer Attention: The level of customer attention and interest can easily be assessed under personal selling. This helps a business person in successfully completing the sale.
(v) Lasting Relationship: Personal selling helps to develop the lasting relationship between the sales persons and the customers, which is very important for achieving the objectives of business.
(vi) Personal Rapport: Development of personal rapport with customers increases the competitive strength of a business organization.
