I reported last month about Minut and their $14 million Series B round, which closed in December. We’re providing the pitch deck used by the firm to raise the round, which was led by Almaz Capital, today. What is Minut’s function? The company has developed a privacy-conscious hardware solution that allows Airbnb owners to “keep an eye” on their houses without invading visitors’ privacy. You’re in luck if you’d want your own pitch deck takedown feature on TC+; I’m searching for more firms and pitch decks to feature. More information, as well as a submission form, may be found here!
When I work with startups, I constantly remind them that the only thing that counts is traction. In fact, I’ve seen businesses obtain funds with only one PowerPoint, and it’s usually the traction slide. It doesn’t matter as much whether a startup’s crew is unusual or the product is unattractive if they can prove that what they’re doing is working: If a firm can make money, it’s obvious that it’s worth investigating further.
It’s tough to fake money pouring in, and Minut does a fantastic job at conveying that tale; it breaks down its ARR in a way that truly makes the story stand out. The ARR increase is depicted on the first traction slide. The company’s churn rate is broken out in the next two slides, which demonstrate how current customers grow more valuable over time. It’s fantastic.
“We’re just pieces of hardware; deal with it.” When the word “physical commodities” is mentioned, a lot of investors flee. Minut’s second slide accomplishes two goals: It demonstrates how the firm has a well-designed product, but it also serves as a reminder that “hey, we do hardware.” We’re not your people if you don’t like it.” It helps that the product image is lovely, and a visual assistance better illustrates the company’s mission. Very well-executed. Explains the complicated market in a clear and concise manner.
“We’re the co-host who cares for your house, visitors, and neighborhood,” the firm’s motto says, and it’s a great way to introduce the company and what it does. The catchphrase is then broken down into its component parts. It’s a brilliant storytelling method that accomplishes an essential goal: it aids in the formation of a link between the company’s objective and what the investor needs to know. It also implies that the corporation may rely on a brief phrase with depth and richness when the slogan is repeated later in the pitch. We’ll look at three things Minut might have done better or differently in the rest of this deconstruction, as well as its whole pitch deck!