Strategic control is a term used to describe the process used by organizations to control the formation and execution of strategic plans; it is a specialized form of management control, and differs from other forms of management control (in particular from operational control) in respects of its need to handle uncertainty and ambiguity at various points in the control process. It is a term used to describe the process used by organizations to control the formation and execution of strategic plans.
“It is the process by which managers monitor the ongoing activities of an organization and its members to evaluate whether activities are being performed efficiently and effectively and to take corrective action to improve performance if they are not” – Sam Walton.
Strategic control is also focused on the achievement of future goals, rather than the evaluation of past performance. Effective strategic control processes allow managers to evaluate a company’s marketing program from a critical long-term perspective.
Aims of Control
- Strategies are delivering the desired performance
- The organization’s performance conforms to its vision and mission
- The organization is operating effectively and efficiently to maintain its competitive advantage and bolster its distinctive competencies.
