Advantages of Branding to Customers
(i) Helps in Product Identification: Branding helps the consumers in identifying the products. For example, if someone is pleased with a particular brand of a product, say tea leaves or Shampoo, he need not make a close assessment every time, he has to purchase that product. Thus, branding deeply facilitates reiterate purchase of the products.
(ii) Ensures Quality: Branding ensures a particular level of eminence of the product. Thus, whenever there is any difference in the value, the customers can have choice to the producer or the marketer. This builds up assurance of the consumers and helps in increasing his level of satisfaction.
(iii) Status Symbol: Some brands become position symbols because of their excellence. The customers of those brands of products believe proud of using them and add to the level of satisfaction of the consumers.
