With the right message, even a small startup can connect with established and rising stars on Instagram and YouTube who will promote your products and services – until your marketing team understands the influential marketplace. There are a variety of brands and revenue channels for manufacturers to choose from, but marketers who understand how to court these influencers can create inroads regardless of their budget size.
While brand partnerships are still the top source of creators ’earnings, many are beginning to diversify. If you are initially in charge of marketing at an early stage, this post explains how to communicate with an influencer who resonates with your brand and incorporates the basics of establishing an earnings-sharing structure that works for everyone.
Our upcoming TC Early Stage is dedicated to event marketing and fundraising, so expect to see more articles than usual about Growth Marketing in the near future. We also ran a post this week with tips for first-time marketing hire, and Eric Eldon, managing director, spoke with Susan Sue, and the developer, to get her ideas on how to build a remote marketing team.
We got a holiday today in the United States to celebrate the oldest holiday. I hope you have a safe and relaxing weekly vacation. The epidemic forced us to calculate the way we work – and whether we want to continue to work for the same person, with the same organization – and many are looking for something different.
Art Jail, CEO of DIH Group, notes that this means that this is a great time to start recruiting talent. “While not all startups necessarily focus on getting interrupted, they often rely on cutter-edge technology and processes to give customers something truly new,” writes Jail. “Many are trying to change the pattern in their particular industry. So, by definition, they usually have a really interesting mission or purpose that could be more attractive to technology professionals.” Here are four considerations for high-growth firms to build their post-epidemic teams. Here are four considerations for high-growth firms to build their post-epidemic teams.
