Importance of Motivation:
Motivation is considered important because it helps to identify and satisfy the needs of human resources in the organization and thereby helps in improving their performance. It is the reason why every major organization develops various kinds of motivational programmes. The importance of motivation can be pointed out by the following benefits:
(i) Motivation helps to improve performance levels of employees as well as the organization. Since proper motivation satisfies the needs of employees, they in turn devote all their energies for optimum performance in their work. A satisfied employee can always turnout expected performance.
(ii) Motivation helps to change negative or indifferent attitudes of employee to positive attitudes so as to achieve organizational goals. For example, a worker may have indifferent or negative attitude towards his work, if he is not rewarded properly.
(iii) Motivation helps to reduce employee turnover and thereby saves the cost of new recruitment and training. The main reason for high rate of employee turnover is lack of motivation. If managers identify motivational needs of employees and provide suitable incentives, employees may not think of leaving the organization.
(iv) Motivation helps to reduce absenteeism in the organization. Some important reasons for absenteeism are–bad working conditions, inadequate rewards, lack of recognition, poor relations with supervisors and colleagues etc.
(v) Motivation helps managers to introduce changes smoothly without much resistance from people. Normally, for any change introduced in the organization, there may be resistance for changes.