Importance of Packaging and Labeling in Marketing

Importance of Packaging and Labeling in Marketing

Packaging and Labeling:

Packaging refers to designing the package for the products. Labelling refers to designing the label to be put on the package. The label may differ from a simple tag to multipart graphics.

The role of packaging in marketing has become reasonably important as it is one of the ways companies can get customers to observe products. The packaging and labels can be used by marketers to persuade possible buyers to procure the product. Packaging is also used for expediency and information conduction. Packages and labels converse how to use, transport, recycle or dispose of the package or product. Labels serve to detain the notice of shoppers as well as give helpful information regarding the product.

Packaging and labelling have become so vital in recent day marketing that these are measured as the pillars of marketing. Packaging is vital not only for the shield of the products but also serves as a promotional instrument. Sometimes, the eminence of the product is assessed by the buyer’s form packaging. We have seen that in the achievement of many of the customer brands in recent times such as Lays or Clinic Plus shampoos, and Colgate Toothpaste, etc., packaging has played a significant role.