Tata Group, an Indian conglomerate, has announced that its long-awaited “mega app,” TataNeu, would be released to the public on April 7, according to the company’s app and Play Store pages. Years in the making and plagued by multiple delays and buggy performance, TataNeu is the salt-to-software giant’s attempt to compete with rivals such as Amazon and local billionaire Mukesh Ambani’s Jio Platforms, which have scaled to new heights in the last decade while Tata concentrated on legacy businesses.
The app brings together a number of Tata Group businesses, including those acquired recently, such as online grocer BigBasket and e-pharmacy platform 1Mg. Users will be able to send money, pay broadband, energy, water, and satellite TV bills, and acquire loans using TataNeu, according to TechCrunch. Customers would be enticed sufficiently by Tata’s one-stop-shop offering and perks to make the risky transfer. Tata intends to compensate them with “NeuCoins,” which are equivalent to one Indian rupee.
According to TechCrunch, the company, which has been testing TataNeu with tens of thousands of its employees for several quarters, aims to phase out various group unit loyalty products from BigBasket, 1mg, and other businesses and replace them with new coins. Tata Group is focusing on incentives as part of its effort to create a “connective layer” for its services, which span a wide variety of sectors.
If successful, the 155-year-old behemoth will be in a position to create the country’s largest loyalty program. To fund its newfound digital ambitions, the corporation has met with a number of investors, including SoftBank, according to the Indian publication Economic Times. In February, TechCrunch claimed that Tata was getting closer to releasing the app. We also have a fresh version of the software as well as access to the service.
From our initial impressions: According to two individuals familiar with the subject and papers shared to TechCrunch, TataNeu appears everything but contemporary, and officials at the business are still struggling to find out how to attract users to the mega app. However, the app is hilariously unstable and painfully sluggish, and the integrations basically point to various Tata services via an in-app browser – sometimes with a phone’s desktop view.