Merits or Advantages of Effective Speech
Speech is one of the popular media of oral communication. Speech has many advantages in conducting business, social, religious and political activities. The major advantages of speech are as follows:
Saving time and labour: Speech helps to transmit a message quickly to a large number of audiences at a time. Therefore, when a message need to be communicated to a large audience immediately, speech is most appropriate.
Reducing cost: Speech also helps to reduce cost of transmitting message. It does not require use of any stationary or telephone. Hence, cost remains minimum.
Appropriate persuasion: Speech of the leader acts as the best source of inspiration for the followers or subordinates. Therefore, speech is arranged on a priority basis to transmit important message to the followers and to inspire them.
Close contact: Speech helps to create a close contact between the speaker and the audience. While delivering speech, the speaker can create a lively relation and contact with the audience through body language, facial expression and non-verbal cues.
Quick transmission of message: Speech is a kind of direct communication. In this method, the message directly goes from the speaker to the listener. Hence, there occurs no delay in transmitting message to the intended receiver.
Providing clarification: Speech also helps the audience to seek clarification, if they do not understand any part of the speech. As a result, the speaker can give instant clarification and thus remove confusion.
Immediate feedback: With the help of speech, the speaker can get immediate feedback from the audience. As a result, the effectiveness of communication increases greatly.
Communicating with illiterate people: Speech is the most appropriate method of communication with the illiterate people. Since illiterate people can neither read nor write, speech is the only way to transmit message to them.
Less formality: Although speech is a structured and formal method of communication, it requires lower degree of formalities than the written communication.
Flexibility: While communicating through speech, the speaker enjoys a great deal of flexibility. Considering the situation, the speaker can modify his speech which is not possible in written communication.
