Earned media has a lot of value, but not everyone knows how to quantify it or appreciate its entire influence on organic development. Earned media may be an effective vehicle for creating brand authority and drastically enhancing your off-page SEO, in addition to providing rapid brand recognition. We’ve seen it work well with our brand partners at Stacker Studio, for whom we write interesting pieces and distribute them via our newswire.
We examined the organic performance of 11 new brand partners over the first 90 days of their engagement with us to establish the short-term impact of earned media. I’ll walk you through the entire process with examples so you can apply comparable tactics to your own content, SEO, and digital PR campaigns.
Advice on how to make newsworthy content, Our goal is to write items that our newswire’s publishers want to publish because they know they’ll increase traffic, hits, and subscriptions. Our publishing partners provide us with a lot of feedback, which has helped us develop our content strategy.
Here are a handful of the takeaways from more than 10,000 stories published over the last four years. Our partners’ interest in events and news stories continues to grow. For example, one of the country’s main local television networks has consistently published entertainment and lifestyle material related to holidays, such as “The 50 Cutest Baby Names with Holiday Meanings,” and “The Best Christmas Movies of All Time, According to Critics.”
Amanda Milligan is the Director of Marketing at Stacker Studio, a newsroom and news agency that helps businesses generate and distribute content to high-quality news outlets in order to build brand authority and linkages.
More contributions from this author, There are six reasons why journalists aren’t interested in your content marketing. 2 marketing content creation tactics for the top of the funnel.
We’ve seen it work well with our brand partners at Stacker Studio, for whom we write interesting pieces and distribute them via our newswire. We examined the organic performance of 11 new brand partners throughout the first 90 days of their collaboration with us to identify the short-term impact of earned media.
Ahrefs Metric: Average growth: Average growth:
Domain rating +5 +2
Referring Domains +4,099 +184
Pos. 1-3 ranking keywords +411 +77
Organic clicks per month +8,622 +600