In the future, Chromecasts and other Google TV-enabled devices may provide users with access to free television channels. Google has been in talks with free, ad-supported streaming television providers about integrating their channels to its smart TV platform, according to Protocol. Commercial breaks will interrupt the broadcasts on those networks, which have a similar feel to regular television.
Chromecast users may be able to explore live channels available to them via a separate menu akin to YouTube TVs, according to Protocol. Meanwhile, smart TVs running the platform may display the free channels alongside other over-the-air programs available via an antenna. According to the magazine, this is comparable to how firms like Samsung give free TV on their own platforms. Because of the success of Samsung’s free TV service, other firms (such as Roku and Amazon) have begun to provide their users access to hundreds of free channels as well.
The inclusion of linear content to Google TV may make Chromecasts and smart TVs running the operating system more appealing to cord-cutters. Google might unveil free streaming channels as early as this fall or it could wait until its smart TV partners are ready to do so next year. While it’s unknown which channels will be added to the platform at this time, Protocol claims that Google will likely arrange deals that will give it access to “dozens of free channels” all at once.
Chromecast users of other Google TV-enabled devices may be able to access free TV channels in the future. According to protocol, Google is in talks with free streaming TV providers about introducing channels to smart TV platforms that are monetized by adverts. Commercial breaks interrupt the show on these channels, which makes them feel like regular television.
Chromecast users claim that a dedicated menu, similar to YouTube TV, will allow them to browse the live channels accessible. Platform-equipped smart TVs, on the other hand, may display free channels as well as additional wireless content accessible via the antenna. It’s comparable to how firms like Samsung provide free television programming on their own platforms, according to the outlet. Samsung offers a free television service. Other firms (like as Roku and Amazon) have begun to provide customers access to hundreds of free channels as well.