Principles of Communication
Principles refer to the proven guidelines that are followed in performing jobs so as to attain predetermined objectives. Success of organizations largely depends on effective communication. For the purpose of effective communication, some principles or guidelines should be followed. The followings are the guiding principles in ensuring effective communication:
Clarity: Clarity of message is an important principle of communication. In order to make the message clear to the receivers, the message should be organized by using simple language. The sender must convey the message clearly and confidently so that the receiver can easily understand the meaning of the message.
Objective oriented: The language of communication should reflect the intention of the sender. Integration between the sender’s intention and the language used in communication certainly improves the quality of the communication. Any controversy between them may distort the whole communicational process.
Brevity: The message should be as brief as possible. Here brevity, means compiling the message with limited words and sentence. If this principle is followed, both sender and receiver can save time and cost.
Completeness: In presenting information, principle of s completeness should be followed. Communication becomes incomplete partial inhumation is presented. Therefore, the sender should give sufficient information. So that the message is complete.
Consistency: Every communication must be purposeful and should be related to a particular subject. Therefore, the message must be consistent and pertinent to the purpose of communication. Any message conflicting to the purpose will erectly negative the communication process.
Explanation of message: Necessary explanation of the message should be given to make it clear and easy. It helps the traders to understand the inner meaning of the message.
Cleanliness and correctness: In written communication, the message should be written clearly and correctly. Clear handwriting, correct grammar and punctuation are essential requirements of effective written communication, in oral communication, message should also be delivered clearly.
Use of simple language: Special attention should be given in using language in communication. Good communication always uses simple, direct and appropriate languages. So for better communication ambiguous and complex words, misleading non-verbal cues, technical words and jargons, poetic words should avoided.
Adequate preparative: Adequate preparation should be taken while communicating through letter, report, memo and speech. Preparation will enhance the quality of the message.
Attention: Another important principle of communication is to pay attention to the message by both sender mid receiver. This increases the accuracy of delivery by the sender and reception by the receiver.
Use of informal channels: Communication only through formal channels may reduce its effectiveness. Hence, informal channels should be used along with the formal ones.
