Advantages of Sales Promotion
Sales Promotion stimulates in the consumers an attitude towards the product. It creates a better incentive in the consumers to make a purchase. It is a demand creator. It also give the direct inducement to the consumers to take immediate action.
(i) Drives customer decision making: Limited availability offers can create a sense of scarcity in your customers that get them to act. When combined with new content that helps customers clearly see the benefits of what you are promoting, you can create compelling reasons to buy now.
(ii) Attention Value: Sales promotion activities attract attention of the people because of the use of incentives.
(iii) Maintain Trade Flows: One of the advantages of Sales promotion is that it keeps the trade flow between distributors and retailers. This refers to products that have a certain lifespan, as well as things that do not. For business it means that items are regularly replenished with items that have been manufactured recently.
(iv) Useful in New Product Launch: Sales promotion tools can be very effective at the time of introduction of a new product in the market. It induces people to break away from their regular buying behaviour and try the new product.
(v) Synergy in Total Promotional Efforts: Sales promotion activities are designed to supplement the personal selling and advertising efforts used by a firm and add to the overall effectiveness of the promotional efforts of a firm.
