Business’s Response to Social Claims
In order to make social action operational, the entire firm is involved. The social action generally starts at the top, but it is not completed until it permeates operating units of an organization. Three organizational groups are involved and all groups share some responsibility for most actions, but usually, one group has the primary responsibility for a particular type of action.
(a) Top Management’s Role:
- Improve interface with the environment and social inputs from it.
- Develop an organizational philosophy, commitment, and strategy.
- Develop and communicate policies for social action.
- Establish necessary staff organization in the area of social issues.
- Commit resources to social action
(b) Staff Organization’s Role:
- Improve interface with the environment and social inputs from it.
- Evaluate inputs and recommend responses.
- Communicate social information to the entire organization.
(c) Operating Department’s Role:
- Improve interface with the environment and social inputs from it.
- Revise operating procedures to conform to new philosophy and policy.
- Apply resources to social action.
- Evaluate and report results to management.
